Sci-fi lover Gavin (Jeremy Sumpter) sparks a media frenzy when he discovers evidence that Bigfoot lives nearby. While Gavin sets out to find the creature, a local loser (Justin Long) tries to cash in, and Bigfoot authority Dr. Artimus Snodgrass (Carl Weathers) arrives to investigate. The small town buzzes as the press descends, rumors swirl, hawkers sell souvenirs and Gavin, Snodgrass, a reporter and a cop try to uncover the truth.